Articles

I continue to study the global consumer, TV shopping, e-commerce and social media which is a passion and life long and humbling commitment.  
And, it is as big and bold an adventure as one would ever imagine!
I will add more articles and papers soon!  I hope you benefit from and enjoy them and look forward to your feedback?  Thanks!
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This is a brief list of 20 signifiant trends for the traditional & digital global retailing industry based upon my studies, experience and recent research work on consumer behaviour and emerging or strong trends as of May 2015.  36k v. 1 11 May 2015, 05:02 Budd Margolis
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3 Super Selling stories which explain how to tell a special story and sell out!  1491k v. 1 19 Sep 2017, 05:31 Budd Margolis
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Artificial Intelligence in now in many millions of consumers homes. SciFi has been dreaming of this moment but the impact and potential is complex and controversial.   156k v. 1 15 Sep 2018, 04:21 Budd Margolis
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QVC & Liberty Interactive announce rebranding into Qurate Retail Group. This reconfiguration many see as an attempt to survive if not exploit a disrupted commerce scene. Video salesmanship is the wave of the future but waves come and go, doing nothing, however, is not an option.  1443k v. 1 3 Mar 2018, 03:59 Budd Margolis
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Disruption impacts education and the old-school culture of degrees. Does the workforce require degrees when change occurs so quickly and flexibility is the key to success?  77k v. 1 4 Mar 2018, 06:51 Budd Margolis
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Amazon is a vast predator and moving into your area to dominate. Buyers and sellers beware!  735k v. 1 19 Sep 2017, 05:31 Budd Margolis
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Makes no sense to benchmark with outdated data. Here is a brief on what to develop.  157k v. 1 26 Oct 2018, 03:26 Budd Margolis
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Black Friday, Amazon Prime Day, Alibaba Single Day event create tens of billions of sales frenzy. But everyone can and should participate and create events. And all retailers have to have events to stand out and attract traffic.  7302k v. 1 1 Nov 2018, 05:12 Budd Margolis
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Blockchain is more than the technology behind Bitcoin and other cryptocurrencies. We have hardly harvested the vast p[otential of this system which will open up a new wave of innovation.  272k v. 1 20 Mar 2018, 04:26 Budd Margolis
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Screen addiction and manipulative, addicting behaviour is a serious issue yet few are openly considering the impact on society. Maybe that is because we do not know what this will produce, but we had better start thinking and discussing as consumers are manipulated and children's brains are being remapped.  80k v. 1 7 Feb 2018, 01:52 Budd Margolis
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BT Today: Margolis ecommerce initiative  451k v. 1 13 Feb 2011, 12:28 Budd Margolis
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BT Today internal newspaper Head of Shopping announcement Oct 2000  175k v. 1 13 Feb 2011, 12:26 Budd Margolis
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Margolis BTopenworld PR Photo  54k v. 1 13 Feb 2011, 12:28 Budd Margolis
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Also see Linkedin: https://www.linkedin.com/in/buddmargolis/  31k v. 1 4 Mar 2018, 06:53 Budd Margolis
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  245k v. 1 31 May 2013, 05:11 Budd Margolis
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Teachers, Doctors and other professionals have to keep up to date with the latest developments. Especially today when information flows and changes is available and ubiquitous, and our education once two decades old is no longer that relevant. Most of our experiences since university and new lessons are vital for coping. I decided to discipline myself and catch up!  1660k v. 1 3 Nov 2018, 06:15 Budd Margolis
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Brain dump for quick learn benefit on this emerging topic.  281k v. 2 14 Oct 2010, 06:02 Budd Margolis
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Artists and content creators are remunerated upon outdated and inefficient, even fraudulent models that were generally developed before the 1920's. Digital delivery changes everything but today many are still under compensated because they think the system is treating them fairly. Consumers are charged to much so they buy less, agents and publishers over charge and leave little margin for authors and many struggle when in fact in today's market they should be thriving. Charge less, make much more!  33k v. 1 5 Jan 2014, 04:41 Budd Margolis
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Style Code Live launched March 2016 and was Amazons 15 month, $50m USD experiment. Many journalists have called this a failure but I see a brave vision that will pay off in the near future as Amazon makes calculated risks and learns the most valuable lessons possible, real metrics and interaction is never a wasted effort or expense.  319k v. 2 19 Dec 2017, 04:23 Budd Margolis
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Digital narcosis is the term I use for the digital gadget addiction trend and its impact on all aspects of our lives.   15k v. 2 8 Aug 2012, 02:07 Budd Margolis
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You should be questioning how disruption may benefit or destroy your life and/or business. This article touches on a few points but the topic is far too wide to encompass all points. It is a journey you must start and soon!  254k v. 1 15 Oct 2017, 05:54 Budd Margolis
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ERA Europe Winter 2018 newsletter contribution which lists the events that made for a historic year in global TV shopping!  185k v. 1 21 Jan 2018, 03:31 Budd Margolis
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Zuckerberg's testimony concerned me for many reasons but what stood out was a lack of insight and policy to protect citizens privacy and the protection of their valuable information. The EU's GDSPR is the first strong step, but more is needed. The EU web site contains a lot is useful info which I have digested below.  1182k v. 1 18 Apr 2018, 09:20 Budd Margolis
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Trends can be seen in traffic., cranes on building sites as well as empty stores as disruption impacts the high street and consumers move to demanding even faster & free delivery.   1104k v. 1 14 Mar 2018, 13:08 Budd Margolis
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Social Media Retailing is now a serious and disruptive threat to retail. Here is a concise look at whats going on. Statista metric: 56% of in-store purchases are influenced by digital commerce. Facebooks demographics have changed in the West and are now a bit more mature than 10 years ago. But 10 years is now compressed cycles and acts more like 3-4 decades used to. Change is rapid, technology innovation and its impact on society is not slowing down.   174k v. 1 21 Aug 2018, 04:06 Budd Margolis
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Why Fakes Are Bad!  66k v. 2 14 Oct 2010, 05:57 Budd Margolis
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Flash Sales the hottest eCommerce trend!  180k v. 2 14 Oct 2010, 06:03 Budd Margolis
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Your mobile phone will continue to evolve but this article considers the what impact the technology will bring to society and your life? Will mobile phones be embedded under your skin? Will every aspect of your life be converged and with vast sums of personal and market data be autonomously controlled?  58k v. 1 7 Jan 2018, 04:47 Budd Margolis
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As electronic retailers, we know there has been serious change and we can expect much more to follow. Evolving technology and new consumers evolve and innovate. The impact on how we used to do just about everything is severe and disruption hardly describes the change we are experiencing.  1026k v. 1 18 Apr 2018, 01:45 Budd Margolis
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Another chapter in this exciting story: Dubai and e-commerce/direct marketing is growing with investments in Noon by Saudi Group of $1b USD, Amazon buying Noon, German TVHS channel HSE partnering with mbc and launching in the summer fo 2018 and now GHS acquiring 51% of Citruss TV.  22 Sep 2017, 03:14 Budd Margolis
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PDF of my LinkedIn article which explains the continued growth of Dubai as an e-commerce hub. TV shopping is multi-platform and a convergent disruptor and Amazon buying Souk, Noon having $1b USD of Saudi backing, HSE of Germany partnering with MBC and launching a new TV shop channel in the summer fo 2018 all spells benefits for the consumer and a massive growth in home delivery of products!  1431k v. 1 22 Sep 2017, 02:58 Budd Margolis
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Global TV Shopping Will Expand Throughout 2011  35k v. 1 4 Jan 2011, 03:00 Budd Margolis
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After some recession led set backs over the past two-three years, look for expansion in global TV shopping. TV-related shopping produce a record $200 billion USD in the U.S.A. in 2010 and another $50b world wide. It is actually difficult now to avoid...   51k v. 2 22 Jul 2012, 03:26 Budd Margolis
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Vendors send guest experts around the world to appear on TV shop channels when there are solutions that would save time and money. Streaming is high-quality HD and saves 60-70% over satellite feeds. Zixi is a high quality, super reliable and robust system for HD streaming for broadcasters and provides many benefits to people who have to travel to appear on TV.  399k v. 1 10 Aug 2018, 08:45 Budd Margolis
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Detail is in the resolution and digital sales are using video to grab market share and convince consumers that they need whatever they are shown. Start learning and innovate because disruption is right around the corner and no one is safe.  3857k v. 1 19 Sep 2017, 05:41 Budd Margolis
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The fewest perform the best 80:20 Pareto rule but make sure you do not burn out the best of the few!   185k v. 1 5 Oct 2018, 01:42 Budd Margolis
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Buyers are the key to running successful and profitable shopping sites. Here are some good basic rules to get you quickly acquainted with what is required whether your hiring, planning or trying to improve your operations.  927k v. 1 19 Sep 2017, 05:32 Budd Margolis
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It looks easy but this is one of the toughest presenting roles there is and having a grasp of what is required, reviewing often and adapting to your own situation will help you improve your performance and sales.  222k v. 1 19 Sep 2017, 05:34 Budd Margolis
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After many years of predictions, the era of convergence has arrived and soon you will begin to notice that old-school terms such as newspapers, magazines and television will be replaced by the singular term “content.” Technology will spread quicker, especially throughout fast-growth developing nations as smartphones and smart TVs gain ground. All formats of media are blending and this will cause stress to luxury marketers and brands which do not get in front of the curve and start innovating.   110k v. 2 22 Jul 2012, 03:26 Budd Margolis
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We are being bombarded with information and here are a few simple & brief tips for starting to cope with it all.   58k v. 2 13 Apr 2012, 05:25 Budd Margolis
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The USA vs China trade war is escalating but global trade provides benefits beyond trade balance which does not reflect the real impact of the value a product creates. I take a look at the iPhone as a good example of misunderstanding. Most of the trade imbalance ends up on CHinas ledger but the USA, and other nations such as Japan, Korea, Taiwan, Europe also benefit. Could the USA replicate the Chinese skills and workforce system? Would robotics manufacture faster and cheaper and will we even use phones in 5-7 years time? I believe voice bots will replace the phone and we will rent cloud based services & apps.  941k v. 1 18 Sep 2018, 09:00 Budd Margolis
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Micro sourced - crowd-funded investing is fun, low risk and engaging.In 2015, it was estimated that worldwide over US$34 billion was raised this way.  47k v. 1 17 Jan 2018, 09:21 Budd Margolis
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Li5––Powering the Future of Mobile Video apps. Facebook, Amazon, Snapchat are now challenging traditional TV, E-commerce and Retailers. Linked to the above, traditional TV, the Publishing industry and retailers are facing several problems to properly engage with Millennials: growth setbacks, cord cutting, fake news, audiences getting older, unexpected entrance of new digital native competitors, a platform dependence, new standards on content consumption and buying habits are just a few examples of why incumbents could be at fundamental risk if they fail to act. This article contains some facts & figures to substantiate a market many are ignoring. I asked the Founder of Li5 Mariano Fernandez [MF] to explain Li5:   2724k v. 1 4 Oct 2017, 06:16 Budd Margolis
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The signs of retail disruption are everywhere but Malls are a good example of how hard it is for traditional brick-n-mortar stores to fight the digital war that is crossing the globe. India is still in high growth mall expansion but one day the curve will shift there as well. What do consumer think about the shopping experience and what more can be done to change and improve the Mall experience  92k v. 1 14 Sep 2018, 04:46 Budd Margolis
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Selling is an art form, We all sell. Salesmanship requires discipline and passion, energy and knowledge and above all the ability to relate. Here is a quick guide to several vital elements to consider when selling is your goal.   252k v. 1 25 Aug 2018, 07:46 Budd Margolis
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I admire the Matalan video sales concept and recommend people learn from it, adapt and use this format as the digital convergence era is upon us, so adapt and survive, or not.  9413k v. 1 19 Sep 2017, 05:35 Budd Margolis
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Basic and detailed review of what is required for a TV or web-streamed video sales operation.  288k v. 1 19 Sep 2017, 05:39 Budd Margolis
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Vital statistical report on Americans viewing behaviour across ages, races and platforms. The trend is up and spreading. This will also reflect across the world and impact our society and economies.  80k v. 1 2 Aug 2018, 03:22 Budd Margolis
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Many channels are stuffed with very expensive and quickly outdated equipment. This leads to a loss of flexibility and creative thinking required to innovate and maintain a competitive environment. We can make better with less and establish a platform for change that consumers will embrace.   1505k v. 1 24 Aug 2018, 03:31 Budd Margolis
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As video dominates the internet and e-commerce flourishes, the retail industry has to understand that showing is not storytelling and stories are made by great storytelling practices.  57k v. 1 11 Dec 2017, 02:37 Budd Margolis
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The Female Economy is worth $40 trillion give or take a few bob or bucks here or there. Women make the final decision for buying 91 percent of home purchases, 65 percent of the new cars, 80 percent of health care choices, and 66 percent of computers. In the USA the average for women dominated purchase decision making is 80%, globally this average out to closer to 70% But women’s economic power is growing fast and they outnumber college graduates. As women now marry less and put off baby rearing later in life, the shift in power from boardrooms to management ranks is also following this trend. The total consumer spending of women worldwide in 2013 was $29 trillion and forecast for 2018 projects that Women globally will spend about $40 trillion U.S. dollars.  174k v. 1 7 Mar 2018, 03:27 Budd Margolis
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A brief history and TV shopping concept and an imperfect but nearly accurate list of existing and non-existing worldwide shop channels.  468k v. 1 2 Jan 2018, 05:34 Budd Margolis
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Social Media & Mobile phones are a social marketing phenomenon which will experience strong growth. SoMo, as it is known, is becoming very ad platform and powerful retail distribution channels. The instant metric feedback and use of data points to focus offers on Facebook will become a huge revenue generator.   75k v. 2 9 Jan 2018, 08:38 Budd Margolis
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Supermarketing in the digital age is tough, tough and rough but my local high-end British grocery chain Waitrose is innovating in the face of fierce competition from Lidl as well as Amazon and Wholefoods threat. Every shopping trip if full of strategy and tactics and this experience offers you lessons, so really observe next time and benefit.  3473k v. 1 28 Sep 2017, 07:54 Budd Margolis
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The Millennial GEN born between 1980 & 2000, present a new threat as well as opportunity. The threat comes from missing them or failing to connect. This generation is the biggest in American history, they are connected globally, are better educated and technology savvier. They expect everything at their at fingertips and it is all instant gratification, delivery must be in hours, not days. They process vast quantities of information, have interests in the environment, healthy food and products which they can influence, kickstart swarm fund or that define them. They date with a flip of the finger and search for experiences which usually end up on Snapchat or Instagram.   97k v. 1 14 Dec 2017, 04:04 Budd Margolis
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Thoughts about what is next for TV  37k v. 1 18 Nov 2010, 04:06 Budd Margolis
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Professional sports continues to grow and the impact on society, as well as our economy and politics, is growing. This is a look at the most successful professional sports organization in the world, the NFL. IT also will help provide some insight into the American psyche.  877k v. 1 26 Oct 2018, 03:25 Budd Margolis
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Understanding consumer behaviour a science and path to profitability we can not afford to ignore.  35k v. 2 13 Apr 2012, 05:27 Budd Margolis
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A deeper look at the impact of the digital economy on society with the help of notes from the book The Second Machine Age which I highly recommend you read!   32k v. 1 19 Sep 2017, 05:38 Budd Margolis
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TV shopping is a phenomenal retail revenue generator and the industry continues to grow and expand internationally. Any one discipline, whether it is merchandise, warehousing and fulfilment logistics as well as multiplatform media and broadcasting is complex in the extreme yet TV Home shopping combines all three and the complexity is multiplied exponentially through its live interactivity.  44k v. 2 21 Oct 2010, 09:52 Budd Margolis
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A great book on what impact the autonomous and robotic era will have and some ideas about how to prepare and cope with it.  9594k v. 1 1 Oct 2018, 07:19 Budd Margolis
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In our personal as well as professional lives, many seek to educate and improve themselves and their companies. We search and browse, discuss and read about trends and fads, customs and success stories, scan white papers and articles and accumulate books along this endless path. There is much to appreciate and gain from the major theistic religions but there is much more to consider out there that can add to our lives.  156k v. 1 15 Jan 2018, 07:05 Budd Margolis
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Some basic Presenter information useful for starting, training and improving performance.  102k v. 1 19 Sep 2017, 05:37 Budd Margolis
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Whether your eating sushi and possibly depleting rare or soon to be extinct sea life or purchasing a product, do a little bit of digging and try to ascertain the provenance of what your buying. If you make a small effort your actions can benefit many people, the planet and its inhabitants both human and animal.  29k v. 2 14 Oct 2010, 06:11 Budd Margolis
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Thoughts on Dealing with Retailing Behavioural Disorders  32k v. 1 27 Jun 2011, 07:18 Budd Margolis
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What happens to the jobs when Amazon creates 3,000 cashierless stores? Some Gig-economy innovations can create more harm than good. This article takes a look at what could be done to start correcting for this inevitable new disruptor.  1596k v. 1 21 Sep 2018, 03:28 Budd Margolis
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Every TV shop channel has a daily special. Here is a brief article that discusses some key factors to consider when implementing or managing this special promotional tool.  1075k v. 1 2 Nov 2018, 10:04 Budd Margolis
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Will an American Trade War create or save jobs? More jobs are lost to robotics, efficiency and other new disruptive systems than any trade deal.  174k v. 1 9 Mar 2018, 05:48 Budd Margolis
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Africa's first TV shopping channel launched in Joburg South Africa on DStv 173 to 6.5m+ homes.  907k v. 1 24 Jul 2018, 23:51 Budd Margolis
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To drive a channel from the perspective of the consumer is not a new concept, it is however a very difficult action and format to achieve. In this article I try to line up some basic concepts so that the road ahead is mapped, a bit clearer and organised. But it is your vision which drives action, not technology.  488k v. 1 14 Dec 2014, 04:00 Budd Margolis
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The two qualities which are vital for the existence and sustainable growth of the TV shopping industry are Vision & Quality. Our industry is battling the threat of disruptive digital technology, there is the Millennial and Gen X consumer behavioural shift, not to mention currency exchange fluctuations and the scourge of the quality issue. Vision Consolidation inches forward as the industry shifts to digital consumer interaction. Whether Studio Moderna patterns with CJo of Korea, HSE24 launches their IPO or Qurate creates a successful, new and more digital entity between QVC & HSN will take time, but seems like a trend for the near term. Shopping Channels should cooperate, share and drive more digital engagement than at present. Yes, most sales are via digital platforms but this is mainly driven from an established TV base which is hard to replenish.  2956k v. 1 15 Oct 2018, 05:27 Budd Margolis
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We live in the age of SUPER SIZED HD TV, the care and maintenance of finger nails, especially among male TVHS channel presenters, is surprisingly poor to bad. With MILLIONS of £ $ ¥ € at stake, thousands of loyal viewers and customers and your companies’ reputation at stake one would think special care and attention to nails would be the least one could provide. Extremely high image resolution on a 55” screen means any imperfection is now an increased disappointment. Here is a simple review of basic steps towards perfect nails for those high resolution close ups!  273k v. 1 25 Jan 2011, 04:21 Budd Margolis
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Often maligned for shoddy sales techniques, tacky presenters and presentation and cheap products, the TV shopping industry has grown into a global multi billion dollar retail powerhouse.   235k v. 2 21 Oct 2010, 09:44 Budd Margolis
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TV ads are now performing better than on-line ads in recent studies. One of the reasons is the huge amount of on-line marketing messages many of which are not at all directed to your individual interests. It is now time for you to study the impact of digital convergence means and to study the basics of Direct Marketing in order to be successful in this multi platform format marketing environment. DM is a science, misunderstood and abused by many but for those whop take the time, this is the key to unlocking commercial success. So I take a look at recent research and distil several important trends for you to consider.   33k v. 1 13 May 2011, 04:35 Budd Margolis
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A BIG value statement here for anyone who wants to sell with video then this is the best guide around.   315k v. 1 19 Sep 2017, 05:37 Budd Margolis
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Article about the significant influence of British TV on American programmes.  240k v. 2 22 Jul 2012, 03:28 Budd Margolis
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Page 2 of article about the significant British influence on American TV programming.  261k v. 2 22 Jul 2012, 03:29 Budd Margolis
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The US President recently continued a spate of negativity thrown Amazons way by citing some comments that the United States Postal Service has a loss-making deal with Amazon. Amazon has a sales tax advantage as taxes do not apply to third parties. That is one issue but not Amazons fault as tax avoidance is a well practised business model the President uses and approves of. Trump cites a WSJ comment by a FedEx shareholder which used a Citigroup estimated that the USPS should be charging $1.50 more than it does. This claim has been widely disputed (untrue) and one wonders if the USPS could continue to operate off Amazon started to pull its custom? This news was not adequately fact-checked and could be considered as corporate or shareholder propaganda?  101k v. 2 10 Apr 2018, 06:35 Budd Margolis
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As 2017 draws to a close, a year of increased M&A activity as well as news of expansion, rationalization and slow growth in mature markets, I take a look ahead at the next technology wave and social media retailing trends.  334k v. 1 23 Dec 2017, 05:25 Budd Margolis
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