Articles

I continue to study the global consumer, it is a passion and life long and humbling commitment.  
And, it is as big and bold an adventure as one would ever imagine!
I will add more articles and papers soon!
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This is a brief list of 20 signifiant trends for the traditional & digital global retailing industry based upon my studies, experience and recent research work on consumer behaviour and emerging or strong trends as of May 2015.  36k v. 1 11 May 2015, 05:02 Budd Margolis
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3 Super Selling stories which explain how to tell a special story and sell out!  1491k v. 1 19 Sep 2017, 05:31 Budd Margolis
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Amazon is a vast predator and moving into your area to dominate. Buyers and sellers beware!  735k v. 1 19 Sep 2017, 05:31 Budd Margolis
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BT Today: Margolis ecommerce initiative  451k v. 1 13 Feb 2011, 12:28 Budd Margolis
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BT Today internal newspaper Head of Shopping announcement Oct 2000  175k v. 1 13 Feb 2011, 12:26 Budd Margolis
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Margolis BTopenworld PR Photo  54k v. 1 13 Feb 2011, 12:28 Budd Margolis
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January 2015 CV  278k v. 1 23 Jan 2015, 00:50 Budd Margolis
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  245k v. 1 31 May 2013, 05:11 Budd Margolis
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Brain dump for quick learn benefit on this emerging topic.  281k v. 2 14 Oct 2010, 06:02 Budd Margolis
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Artists and content creators are remunerated upon outdated and inefficient, even fraudulent models that were generally developed before the 1920's. Digital delivery changes everything but today many are still under compensated because they think the system is treating them fairly. Consumers are charged to much so they buy less, agents and publishers over charge and leave little margin for authors and many struggle when in fact in today's market they should be thriving. Charge less, make much more!  33k v. 1 5 Jan 2014, 04:41 Budd Margolis
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Digital narcosis is the term I use for the digital gadget addiction trend and its impact on all aspects of our lives.   15k v. 2 8 Aug 2012, 02:07 Budd Margolis
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You should be questioning how disruption may benefit or destroy your life and/or business. This article touches on a few points but the topic is far too wide to encompass all points. It is a journey you must start and soon!  254k v. 1 15 Oct 2017, 05:54 Budd Margolis
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Why Fakes Are Bad!  66k v. 2 14 Oct 2010, 05:57 Budd Margolis
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Flash Sales the hottest eCommerce trend!  180k v. 2 14 Oct 2010, 06:03 Budd Margolis
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Another chapter in this exciting story: Dubai and e-commerce/direct marketing is growing with investments in Noon by Saudi Group of $1b USD, Amazon buying Noon, German TVHS channel HSE partnering with mbc and launching in the summer fo 2018 and now GHS acquiring 51% of Citruss TV.  22 Sep 2017, 03:14 Budd Margolis
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PDF of my LinkedIn article which explains the continued growth of Dubai as an e-commerce hub. TV shopping is multi-platform and a convergent disruptor and Amazon buying Souk, Noon having $1b USD of Saudi backing, HSE of Germany partnering with MBC and launching a new TV shop channel in the summer fo 2018 all spells benefits for the consumer and a massive growth in home delivery of products!  1431k v. 1 22 Sep 2017, 02:58 Budd Margolis
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Global TV Shopping Will Expand Throughout 2011  35k v. 1 4 Jan 2011, 03:00 Budd Margolis
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After some recession led set backs over the past two-three years, look for expansion in global TV shopping. TV-related shopping produce a record $200 billion USD in the U.S.A. in 2010 and another $50b world wide. It is actually difficult now to avoid...   51k v. 2 22 Jul 2012, 03:26 Budd Margolis
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Detail is in the resolution and digital sales are using video to grab market share and convince consumers that they need whatever they are shown. Start learning and innovate because disruption is right around the corner and no one is safe.  3857k v. 1 19 Sep 2017, 05:41 Budd Margolis
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Buyers are the key to running successful and profitable shopping sites. Here are some good basic rules to get you quickly acquainted with what is required whether your hiring, planning or trying to improve your operations.  927k v. 1 19 Sep 2017, 05:32 Budd Margolis
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It looks easy but this is one of the toughest presenting roles there is and having a grasp of what is required, reviewing often and adapting to your own situation will help you improve your performance and sales.  222k v. 1 19 Sep 2017, 05:34 Budd Margolis
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After many years of predictions, the era of convergence has arrived and soon you will begin to notice that old-school terms such as newspapers, magazines and television will be replaced by the singular term “content.” Technology will spread quicker, especially throughout fast-growth developing nations as smartphones and smart TVs gain ground. All formats of media are blending and this will cause stress to luxury marketers and brands which do not get in front of the curve and start innovating.   110k v. 2 22 Jul 2012, 03:26 Budd Margolis
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We are being bombarded with information and here are a few simple & brief tips for starting to cope with it all.   58k v. 2 13 Apr 2012, 05:25 Budd Margolis
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Li5––Powering the Future of Mobile Video apps. Facebook, Amazon, Snapchat are now challenging traditional TV, E-commerce and Retailers. Linked to the above, traditional TV, the Publishing industry and retailers are facing several problems to properly engage with Millennials: growth setbacks, cord cutting, fake news, audiences getting older, unexpected entrance of new digital native competitors, a platform dependence, new standards on content consumption and buying habits are just a few examples of why incumbents could be at fundamental risk if they fail to act. This article contains some facts & figures to substantiate a market many are ignoring. I asked the Founder of Li5 Mariano Fernandez [MF] to explain Li5:   2724k v. 1 4 Oct 2017, 06:16 Budd Margolis
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I admire the Matalan video sales concept and recommend people learn from it, adapt and use this format as the digital convergence era is upon us, so adapt and survive, or not.  9413k v. 1 19 Sep 2017, 05:35 Budd Margolis
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Basic and detailed review of what is required for a TV or web-streamed video sales operation.  288k v. 1 19 Sep 2017, 05:39 Budd Margolis
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Supermarketing in the digital age is tough, tough and rough but my local high-end British grocery chain Waitrose is innovating in the face of fierce competition from Lidl as well as Amazon and Wholefoods threat. Every shopping trip if full of strategy and tactics and this experience offers you lessons, so really observe next time and benefit.  3473k v. 1 28 Sep 2017, 07:54 Budd Margolis
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Thoughts about what is next for TV  37k v. 1 18 Nov 2010, 04:06 Budd Margolis
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Understanding consumer behaviour a science and path to profitability we can not afford to ignore.  35k v. 2 13 Apr 2012, 05:27 Budd Margolis
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A deeper look at the impact of the digital economy on society with the help of notes from the book The Second Machine Age which I highly recommend you read!   32k v. 1 19 Sep 2017, 05:38 Budd Margolis
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TV shopping is a phenomenal retail revenue generator and the industry continues to grow and expand internationally. Any one discipline, whether it is merchandise, warehousing and fulfilment logistics as well as multiplatform media and broadcasting is complex in the extreme yet TV Home shopping combines all three and the complexity is multiplied exponentially through its live interactivity.  44k v. 2 21 Oct 2010, 09:52 Budd Margolis
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Some basic Presenter information useful for starting, training and improving performance.  102k v. 1 19 Sep 2017, 05:37 Budd Margolis
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Whether your eating sushi and possibly depleting rare or soon to be extinct sea life or purchasing a product, do a little bit of digging and try to ascertain the provenance of what your buying. If you make a small effort your actions can benefit many people, the planet and its inhabitants both human and animal.  29k v. 2 14 Oct 2010, 06:11 Budd Margolis
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Thoughts on Dealing with Retailing Behavioural Disorders  32k v. 1 27 Jun 2011, 07:18 Budd Margolis
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To drive a channel from the perspective of the consumer is not a new concept, it is however a very difficult action and format to achieve. In this article I try to line up some basic concepts so that the road ahead is mapped, a bit clearer and organised. But it is your vision which drives action, not technology.  488k v. 1 14 Dec 2014, 04:00 Budd Margolis
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We live in the age of SUPER SIZED HD TV, the care and maintenance of finger nails, especially among male TVHS channel presenters, is surprisingly poor to bad. With MILLIONS of £ $ ¥ € at stake, thousands of loyal viewers and customers and your companies’ reputation at stake one would think special care and attention to nails would be the least one could provide. Extremely high image resolution on a 55” screen means any imperfection is now an increased disappointment. Here is a simple review of basic steps towards perfect nails for those high resolution close ups!  273k v. 1 25 Jan 2011, 04:21 Budd Margolis
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Often maligned for shoddy sales techniques, tacky presenters and presentation and cheap products, the TV shopping industry has grown into a global multi billion dollar retail powerhouse.   235k v. 2 21 Oct 2010, 09:44 Budd Margolis
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TV ads are now performing better than on-line ads in recent studies. One of the reasons is the huge amount of on-line marketing messages many of which are not at all directed to your individual interests. It is now time for you to study the impact of digital convergence means and to study the basics of Direct Marketing in order to be successful in this multi platform format marketing environment. DM is a science, misunderstood and abused by many but for those whop take the time, this is the key to unlocking commercial success. So I take a look at recent research and distil several important trends for you to consider.   33k v. 1 13 May 2011, 04:35 Budd Margolis
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A BIG value statement here for anyone who wants to sell with video then this is the best guide around.   315k v. 1 19 Sep 2017, 05:37 Budd Margolis
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Article about the significant influence of British TV on American programmes.  240k v. 2 22 Jul 2012, 03:28 Budd Margolis
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Page 2 of article about the significant British influence on American TV programming.  261k v. 2 22 Jul 2012, 03:29 Budd Margolis
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